Bowlero Corp

  • Email Production Coordinator (email marketing exp required)

    Location : Name
    New York Corporate Office
    Location : Address
    Bowlmor AMF
    Location : City
    NEW YORK
    Job Locations
    Corporate
  • Overview

    Bowlero Corporation, the world's largest Bowling and Entertainment corporation, is looking for an Email Production Coordinator based out of our corporate office in New York City.   

     

    If you are a driven, motivated professional seeking a challenging and rewarding position with a fun company and great work environment, apply today. 

     

    SUMMARY: The Email Production Coordinator is responsible for managing the execution of email campaigns from setup, segmentation and testing to deployment and post-campaign reporting of email marketing across our four brands: AMF, Brunswick Zone, Bowlmor Lanes & Bowlero. They have experience in email production using ESP/marketing automation tools, understand email performance metrics and have experience developing basic reports. Preference will be given to candidates with a strong understanding of marketing principles and best practices.  The ideal candidate will have excellent attention-to-detail and strong time management skills, as well as strong organizational and communication skills. Culturally, we are looking for someone with a “can-do” attitude who is willing to take initiative and excited to support the marketing team in a fast-paced, growing company.

    This role would be ideal for an junior-level marketer looking for an opportunity to apply their working knowledge of email marketing and learn the ins- and outs- of customer relationship management, customer data and integration technology.


    ESSENTIAL DUTIES AND RESPONSIBILITIES:  Primary duties and responsibilities include, but are not limited to the following:

    Email Marketing:

    • Build, test and deploy email campaigns, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks.
    • Conduct quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as monitor the campaign post-deployment to validate completion.
    • Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions. Manage relationships with marketing automation and deliverability vendors.
    • Analyze email program performance metrics; provide recommendations to improve campaign effectiveness.
    • Work with Database Marketing team to establish list and data hygiene plan, including development of reporting to proactively identify potential issues.
    • Identify systems optimizations to drive efficiencies and enable the execution of strategic business plans.
    • Coordinate relationships with vendors to achieve excellent quality of services.
    • Collaborate with internal teams to create and optimize national and local campaigns. 

    QUALIFICATIONS: The Email Production Coordinator must have a highly developed sense of customer service and interpersonal skills, including high integrity, respect for all individuals (customers, vendors, and employees), solid communication skills, strong critical and analytical thinking skills, and appreciation of diversity (thought, ethnic, gender, etc.).

     

    ADDITIONAL REQUIREMENTS:

    • 1-3 years email marketing experience.
    • Experience building and deploying email campaigns using ESP/marketing automation tools is strongly preferred (Marketo, Eloqua, Salesforce / Exact Target, Epsilon, Cheetah Digital, Emarsys).
    • Working knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and CAN-SPAM regulations.
    • Manage and remediate all customer service requests related to email and help identify program issues
    • Intermediate knowledge in HTML, CSS; SQL knowledge preferred, but not required
    • Strong knowledge of Excel, working knowledge of data manipulation and analytic skills.
    • Ability to analyze and report on technical issues.
    • Strong interest in email marketing, including curiosity about latest industry trends, technology and changes.
    • Strong communication skills, both written and oral. 

    WORK ENVIRONMENT/PHYSICAL DEMANDS: General office environment where you will walk, bend and stand for periods of time.

     

    COMPANY BACKGROUND:

    Bowlero Corporation – the leader in bowling entertainment – is comprised of multiple brands:

    • AMF, amf.com, the largest mass-market bowling brand in the world (159 properties)
    • Brunswick Zone, bowlbrunswick.com, acquired in 2014 through the purchase of the Brunswick Corporation’s consumer bowling business (54 properties)
    • Bowlmor Lanes, bowlmor.com, the founders and innovators of upscale bowling (16 properties)
    • Bowlero, bowlero.com, a new concept in sports/dining, heralding a new era in social entertainment (65 properties)

    ABOUT BOWLERO CORPORATION:

    Bowlero Corporation is the largest owner and operator of bowling entertainment venues in the world with over 290 total centers across four brands.  Bowlero combines bowling, dining, and nightlife into an experience that’s is packed with amusing throwbacks and ready to amaze. Bowlero is a blacklight bowling, retro-inspired hangout powered by interactive arcade games, signature cocktails, an outrageous menu of Oversized Shareables, and... nostalgia. Forget everything you thought bowling could be—and experience the kind of epic fun that only happens when you go Bowlero.  

    As a brief timeline of Bowlero history:

    • Bowlero started as a single bowling alley established in Greenwich Village, New York in 1938.
    • In the late 1990’s and early 2000’s Bowlmor Lanes revolutionized the sport with the concept of high-end, event-centric bowling.
    • In 2013, Bowlero Corporation was founded as Bowlmor AMF following the successful acquisition of AMF Bowling Worldwide by Bowlmor Lanes.
    • In 2014, Bowlmor AMF acquired the Brunswick Corporation’s bowling center business and solidified its reputation as the worldwide leader in bowling entertainment.
    • In 2018, Bowlmor AMF officially became Bowlero Corporation, beginning a new chapter and signaling a new direction in the company’s continued growth.

    Bowlero Corporation’s mission is to “Strive to be a world-class provider of delightful guest experiences, and to provide a dynamic work environment where talented and ambitious associates will thrive.” Their core values include: Integrity, Ownership, Flexibility, Urgency, Never Give Up, Outstanding Design, and Delight Guests.   

     

    Exceptional Service. Incredible Value. Limitless Potential.   

     

    Interested candidates, please send your resume to tkaplan@bowlerocorp.com.   

     

    #IND1  

     

    #GD 

     

    This is Bowlero Corporation.

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